A New Symbol of Clean: Vaakawi Unveils Dynamic New Logo and Visual Identity

FOR IMMEDIATE RELEASE

PHOENIX, AZ – September 8, 2025 – Vaakawi, Phoenix's leading provider of commercial cleaning and facility maintenance services, today unveiled a bold new logo and brand identity. This visual refresh serves as the capstone to the company's 2025 digital transformation initiative, symbolizing its evolution from a heritage Arizona business into a modern, nationwide facility solutions provider.

The new logo, developed in collaboration with digital agency partners eFXStyle, is a modernized evolution of the company’s identity. It retains the signature Rich Violet and Bright Orange color palette that clients have come to associate with Vaakawi’s safety and visibility, while introducing a dynamic new emblem designed for the digital age.

Deconstructing the New Design
The redesigned logo features a stylized "V" emerging from a golden-orange circle, representing the company’s break from traditional cleaning norms and its upward momentum in the national market.

• The Dynamic "V": The centerpiece is a dual-tone "V" formed by two converging swooshes. The left swoosh, in deep violet, represents the company’s solid foundation and 30-year history. The right swoosh, in bright orange with motion lines, symbolizes speed, efficiency, and forward-thinking innovation.
• The Spark of Excellence: Integrated into the design are stylized "sparkles" or stars. These visual cues represent the company's "100% Satisfaction" guarantee and the pristine finish left behind by Vaakawi crews.
• The Circle of Service: The "V" breaks the boundary of the surrounding circle, symbolizing Vaakawi’s commitment to going "above and beyond" the standard scope of work for its clients.

"This logo is more than just a graphic; it is a badge of promise," said Karen L., Director of Brand Marketing at Vaakawi. "When our clients see this emblem on a uniform or a fleet vehicle, they know it stands for precision and integrity. Working with eFXStyle, we wanted to create a visual that captured the energy of our crews. The motion lines and the 'sparkle' elements perfectly communicate what we do: we leave places better than we found them."

Rolling Out the New Look.
Effective immediately, the new logo will appear on all Vaakawi digital platforms, including the newly relaunched website and client portals. The physical rebranding of the company's nationwide fleet and crew uniforms will occur in phases throughout the remainder of 2025 and into 2026.

"Our name changed in 2022 to reflect our new direction, and now our face has changed to match it," the company statement continued. "As we serve high-security sectors like government and finance, this clean, professional, and distinct identity ensures our presence is instantly recognizable and trusted."

About Vaakawi
Vaakawi (formerly Bacahui Carpet & Services) is a premier commercial cleaning and janitorial provider based in Phoenix, Arizona, servicing clients nationwide. Known for its distinct violet and orange branding, Vaakawi provides comprehensive facility care—from floor refinishing to porter services—for educational, medical, government, and commercial real estate sectors.