Fresh Look, Same Promise: Unveiling the New Face of Vaakawi

If you have been following our journey, you know that Vaakawi has come a long way from the single carpet van we started with in Tucson back in the early '90s. We have expanded nationwide, we have embraced high-tech cleaning solutions, and in 2022, we changed our name to better reflect who we are.

But there was one final piece of the puzzle missing.

Today, we are incredibly proud to share that piece with you. We are officially unveiling our new logo and visual identity.

Why Change Now?
Our digital transformation in 2025 has been all about modernization. We are using data-driven reporting, GPS fleet tracking, and advanced electrostatic technology. We realized that while our service was "Space Age," our look was still a bit "Stone Age."

We wanted a symbol that captures the energy, speed, and precision of our crews today.

Breaking Down the Design
We partnered with the creative team at eFXStyle to bring this vision to life. We didn't want to lose our identity; we wanted to amplify it. Here is the story behind the new design:

• The Dynamic "V": At the center is a stylized "V" created by two swooshes. The deep Violet side represents our foundation—the wisdom and reliability we have built over 30 years. The bright Orange side represents our future—energy, innovation, and forward momentum.
• The Circle of Service: You will notice the "V" breaks through the top of the golden-orange circle. This isn't an accident. It symbolizes our commitment to breaking boundaries and going "above and beyond" the standard scope of work.
• The Sparkle: We couldn't leave out the most important part! The stars integrated into the design represent the "100% Satisfaction" finish we leave behind. It’s that final polish that sets a Vaakawi facility apart from the rest.

What This Means for You
Over the coming months, you will start seeing this new logo everywhere—from our website to our invoices, and eventually, on the uniforms of the porter greeting you in your lobby.

While the badge is new, the promise behind it remains unchanged. When you see the Violet and Orange, you know you are getting the gold standard in commercial facility care.

Check out the new look on our homepage, and let us know what you think!

Welcome to the new Vaakawi.